The hidden design
behind everything
you do.
Nir Eyal reverse-engineers why people act, why they get distracted, and why they believe what they believe. Then he hands you the system to take back control.
Three books. One arc.
Most people read them as separate titles. Read in order, they are a single map from the outside in: what shapes you, what steals you, and what frees you.
Hooked — how products build habits
The exact four-step loop companies use to make products you cannot put down. Learn it to build things people love, or to see the strings on the things pulling at you.
Indistractable — how to take it back
The opposite of distraction is not focus. It is traction. A system for mastering the internal triggers that pull you off course, so your time follows your intent.
Beyond Belief — how to change what limits you
The science-backed way to stop limiting yourself. The deepest layer: the beliefs that quietly decide what you think is even possible. New for 2026, with Julie Li.
The talk your team quotes for months.
Nir turns behavioral science into things people do differently on Monday. Delivered on the mainstage at PwC, Amazon, Grab, and hundreds of leadership teams worldwide.
Request availability →- 01Building for behaviorDesign products people love, ethically, using the Hooked model.
- 02The indistractable teamReclaim focus and deep work in an always-on culture.
- 03Beyond beliefUnlock performance by changing the beliefs that cap it.
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